What is Fast Fashion and What Affect Has it Had On the World?
What is Fast Fashion and What Affect Has it Had On the World?
What we now call Fast Fashion began in the U.S. in the 1980s.
It refers to retail clothing collections based on the most recent fashion trends presented at Fashion Week in both the spring and the autumn of every year. They are made ready to sell in shops very quickly.
The designs move from catwalk to the factories to the shop in a matter of weeks..
Fast Fashion is Like Fast Food
Fashion retailers have minimized the process so that trends are designed and manufactured quickly and inexpensively to allow mainstream consumers to buy current clothing styles at lower prices.
This means optimizing certain aspects of the supply chain and removing any delays or holdups.
The result of this rapid manufacturing process means most fashion clothes can be sold at an affordable price.
Zara has been at the forefront of this fashion retail revolution, but other retailers have joined them. Names such as H&M, Peacocks, Primark, Xcel Brands, and Topshop all create their fashion lines in the same way.
What is Fast Fashion and What Affect Has it Had On the World?
Disposable Fashion
The result of such a quick turn over and cheaper prices is that clothes and accessories are now much more disposable than they ever were before.
The hurried process has resulted in the over production of clothes, the fast decay of synthetic fabrics, and shoddy workmanship.
It has also lead to even poorer working conditions in developing countries where the clothes are manufactured.
This has resulted in millions of tons of clothes being dumped at landfill sites all across the globe.
Slow Fashion Revolution
Many are beginning to reject fast fashion, and instead are embracing slow fashion. This movement has arisen in opposition to fast fashion in an effort to decrease pollution, and lessen the adverse effects mentioned above.
You can help the slow fashion movement by reselling your unwanted, preloved clothing on FashMates. You’ll also earn extra cash and make room for next season’s ‘slow’ fashions.
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